Rothko Guggenheim NYC 1978 No.10

by Mark Rothko


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“I'm not an abstractionist. I'm not interested in the relationship of colour or form or anything else. I'm interested only in expressing basic human emotions: tragedy, ecstasy, doom, and so on.” - Mark Rothko

Mark Rothko moved through several artistic styles in his career before arriving at his signature colour focussed style in 1950. A prominent figure in the New York school (also known as Abstract Expressionism), Rothko used abstract means to express emotions as rectangular fields of colour. Painted in 1958 at the height of his artistic achievements, Mark Rothko’s No. 10 represents the pinnacle of his alchemical prowess. Using the most basic of artistic materials - canvas, oil and pigment - Rothko is able to create a painting that appears to glow with a supernatural luminescence, the result of a surface that fizzles with painterly energy. 

In No. 10, the richness and sheer variety of Rothko’s colour is most evident in the thin sliver of painterly activity that occurs towards in the centre of the canvas. Here, in this intensively worked area, the artist reveals an extraordinary array of subtle, almost indistinguishable passages of reds, yellows, pinks, umbers and ochers that constantly shift under the human gaze. The tension that exists on the surface of this and many other Rothko paintings was the result of his long and deliberate process. Across the expansive surface of the canvas, Rothko stages a multiplicity of events where hues are assimilated and contrasted; textures opposed and blended. Its optical effects elicit an emotional response that resonates with Rothko's ambition to create a total experience for the viewer.

In 1978, the Guggenheim Museum organised a major retrospective, Mark Rothko 1903-1970. This gallery quality giclee art print reproduction of an advertising poster promoting the exhibition has been produced on luxurious heavyweight textured art paper using archival inks that won't fade over time resulting in a superior print with pin-sharp detail, rich vivid colours and unparalleled durability.

  • Gallery quality giclée art print
  • 300gsm 100% cotton rag textured art paper
  • Natural white with a matte finish
  • Archival inks for vivid colour and sharp detail
  • Available in multiple sizes 
  • Can be purchased framed or unframed


One of the preeminent artists of his generation, Mark Rothko is closely identified with the New York school, a circle of painters that emerged during the 1940s as a new collective voice in American art. During a career that spanned five decades, he created a new and impassioned form of abstract painting. Rothko's work is characterised by rigorous attention to formal elements such as colour, shape, balance, depth, composition, and scale.  By 1949 Rothko had introduced a compositional format that he would continue to develop throughout his career. Composed of several vertically aligned rectangular forms set within a coloured field, Rothko's "image" lent itself to a remarkable diversity of appearances. In these works, large scale, open structure, and thin layers of color combine to convey the impression of a shallow pictorial space. Colour, for which Rothko's work is perhaps most celebrated, here attains an unprecedented luminosity. His classic paintings of the 1950s are characterised by expanding dimensions and an increasingly simplified use of form, brilliant hues, and broad, thin washes of colour. In his large, floating rectangles of colour, which seem to engulf the spectator, he explored with a rare mastery of nuance the expressive potential of colour contrasts and modulations.


Quality art deserves quality framing. We offer a premium quality bespoke framing service that is more affordable and convenient than using your local picture framer. Your art print will be framed to the most exacting standards by our team of master framers using gallery quality materials throughout. The end result - a beautiful framed artwork designed to last a lifetime that exudes style and craftsmanship delivered right to your door.
  • Framing only available within New Zealand
  • Delivery time is approximately 7 working days
  • Artwork arrives ready to hang
  • Hardwood frames in three stylish colour options
  • 2mm premium clear float glass

To learn more about our framing process please visit the following link - FRAMING


  • All orders are sent using a tracked service via NZ Post or Post Haste.
  • Orders over $150 in value qualify for free shipping.
  • Orders under $150 in value ship at a flat rate of $8.
  • Orders for unframed art prints will arrive within 1-3 working days.
  • Orders for framed art will arrive within 7 working days.

  • All orders are sent using a tracked service via NZ Post.
  • All orders ship at a flat rate of $19NZD.
  • Orders for unframed art prints will arrive within 5-10 working days.
  • Framed artworks can only be shipped within New Zealand.

  • All orders are sent using a tracked service via NZ Post.
  • All orders ship at a flat rate of $39NZD.
  • Orders for unframed art prints will arrive within 10-15 working days.
  • Framed artworks can only be shipped within New Zealand.

  • Unframed art prints are placed between sheets of acid free tissue paper before being rolled in kraft paper and placed in a heavy duty mailing tube. Tissue paper is placed at the ends to prevent movement during transit.
  • Framed artworks are encased in several layers of bubble wrap before being placed in our purpose-built heavy duty cardboard boxes specifically designed to safeguard your artwork against damage while in transit.


We accept all major credit cards as well as Paypal. If you are based in New Zealand or Australia you also have the option to pay using Afterpay or Laybuy. When checking out your order will be processed in NZD (New Zealand Dollars).


Not quite sure if this artwork will be the perfect fit for your home? Don't sweat it. If for any reason you are not totally enamoured with your new purchase you are welcome to exchange it for another artwork or return it for store credit or a refund.

  • Unframed art prints can be returned for a refund, exchange or store credit.
  • Framed artworks can be returned for store credit or an exchange.
We pride ourselves on making the returns process a hassle free experience. To learn more about our returns policy visit the following link - RETURNS


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The Pop Motif Difference


We produce our art prints on luxurious gallery quality textured art paper using archival inks that won't fade over time resulting in a superior art print with sharp detail, vivid colour and unparalleled durability.


Your art print will be framed to order by our in-house team of master framers using gallery quality materials throughout. The end result - a beautiful framed artwork built to last a lifetime that exudes quality and craftsmanship.


Our number one priority is that you have a great experience in dealing with us. We stand behind our products 100% - no ifs, no buts, no matter what. Just reach out to us - we’re here for you. Happiness. Guaranteed.

Customer Reviews

Based on 1 review
Paul Martin
Quality print

I love the Rothko print I ordered, the colors and paper quality exceeded my expectations.

Size Guide